sim1.

Privacy Policy

Last Updated: July 17, 2026

This Privacy Policy describes how sim1 ("we", "us", "our") collects, uses and discloses information about you when you use our website (sim1.dev), applications, services, tools and features, or otherwise interact with us (collectively, the "Services"). For purposes of this Policy, "you" and "your" means you as a user of the Services. sim1 is operated by ProgMa Group AB, based in Stockholm, Sweden, and we are the data controller for the purposes of the EU General Data Protection Regulation (GDPR).

Please read this Policy carefully. By using the Services, you agree to the collection, use and disclosure of your information as described here. If you don't agree, please don't use or access the Services.

01 — Changes to This Policy

We may modify this Policy from time to time, in which case we'll update the "Last Updated" date above. If we make material changes to how we use or disclose your information, we'll use reasonable efforts to notify you and take any additional steps required by applicable law.

02 — Collection & Use of Information

When you use the Services, we collect certain categories of information from a variety of sources. In addition to the specific uses below, we may use this information to provide and improve the Services, maintain our relationship with you, enhance the safety and security of the Services, provide support, comply with legal obligations, and protect our rights and the rights of our users, as a matter of our legitimate interest.

Information you provide to us

  1. Contact information — name, email, and address, used to create and maintain your account and to communicate with you, as necessary to perform our contract with you.
  2. Account information — username, password, and anything else you add to your account, used to provide and secure the Services. You're responsible for keeping your credentials safe.
  3. Payment and subscription information — such as billing address and payment method, collected on our behalf by our payment processor, used to process payment and provide the Services.
  4. Input to sim1's AI features — anything you provide into the Services, actively or passively ("Input"), which we use to generate new information or content ("Output") as part of running your company, and, because it's in our legitimate interest to improve our Services, to improve the workflows and prompting that power sim1's agents.
  5. Anything else you choose to share with us, for example in a support message.

Information collected automatically

We and third parties automatically collect information about your interactions with the Services and sim1's actions on your behalf, through cookies, pixels, and similar technologies. Where required by law, we obtain your consent first. This includes device information (device type, operating system, IP address), approximate location based on IP address, and other interaction data such as log data, timestamps, and screenshots.

Information from other sources

We may obtain information about you from outside sources, including data retrieved or processed by the Services when executing tasks (including via third-party integrations), advertising performance data (campaign metrics, targeting parameters, conversion events), and information from services you use to sign in, such as Google. We're not responsible for the accuracy of information provided to us by third parties.

03 — Cookies and Other Tracking Technologies

We and third parties use cookies and similar technologies to collect information about your interactions with the Services, as described above. Most browsers accept these automatically, but you can usually control or block them in your browser settings — though blocking cookies may cause parts of the Services, including login, to work incorrectly.

04 — Disclosure of Your Information

We may disclose your information for legitimate purposes, including to:

  • Vendors and service providers who help us run the Services — cloud hosting, security, customer support, analytics, payment processing, AI model providers, and email delivery.
  • Third-party websites, advertising platforms, and integrations that you or sim1's agents interact with when running your company, including during autonomous tasks.
  • Professional advisors, such as accountants or lawyers, as needed to protect and defend our rights and comply with legal obligations.
  • The public, if you enable public visibility for your company's dashboard or subdomain.
  • A buyer or successor, in connection with a merger, acquisition, or sale of assets.
  • Law enforcement or regulators, where required by law, or to detect and prevent fraud, protect our rights, or ensure the safety of our users and business.

05 — Third-Party Websites and Materials

The Services may link to or interact with third-party websites and platforms we don't control. We're not responsible for the privacy or security practices of those third parties — review their own policies before sharing information with them.

06 — Data Security and Retention

We use commercially reasonable security measures designed to protect your information, but no system is perfectly secure, and we can't guarantee it. Avoid sending us sensitive information through unsecure channels.

We retain your information for as long as reasonably necessary for the purposes described in this Policy — including to keep providing you the Services, resolve disputes, enforce our agreements, and comply with legal obligations.

07 — Data Transfers

We're based in Sweden, within the European Economic Area. Some of our service providers operate outside the EEA. Where that's the case, we rely on approved safeguards — such as the European Commission's Standard Contractual Clauses — to keep your data protected wherever it's processed.

08 — Your Privacy Rights

Under the GDPR and other applicable data protection law, you may have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate personal data.
  • Erase your personal data ("right to be forgotten").
  • Restrict or object to our processing of your personal data.
  • Port your data to another provider, in a machine-readable format.
  • Withdraw consent at any time, where processing is based on consent.
  • Opt out of marketing using the unsubscribe link in any marketing email — we may still send transactional or account-related messages.

09 — How to Contact Us

Questions about our privacy practices or this Policy: roni@progma.se.